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FEATURE

IN THE SUMMERTIME

Survey

FROM ISSUE # 67 (July 2001) | IN THIS ISSUE
REFER TO FRIEND PRINT THIS ARTICLE

Coke is it!! Or atleast that's what the survey showed. There seems to be no argument that Coca Cola has been Nepal's favorite aerated drink over the years. But water, as Nepal's favorite drink is not too far away, and it's good to know that Nepalis are getting health conscious. After all water is water, and the more you consume, the better for your health. In the brands of mineral water that we see in the market these days the survey shows that Aqua 100 is most popular followed closely by Bisleri. The fruit juice graph doesn't see too much variation and that's probably because the fruit flavors are similar and hence just with a different product name doesn't really change the taste of the fruit. Our locally made yoghurt seems to be really popular, which is yet another good sign as yoghurt has been proven to improve your health.

Surprisingly, most seem to think that advertising and publicity campaigns don't really affect the stability of the customers' tastes, and they will not be steered away by good looking actors or attractive prize schemes, very very strange. And Mango…the favorite fruit, we presume, and hence the most popular flavor for a fruit juice. No wonder we see Frooti topping the charts followed very closely by Rio. Rest of the statistics are given below.

1. On a hot summer day, what drink would quench your thirst?
Aerated drinks 57%
Water 38%

2. Name your choice:
AERATED DRINKS
Coca Cola 51%
Fanta 10%
Sprite 21%

WATER
Aqua 100 48%
H20 6%
Bisleri 34%

a. Have you heard of Aqua Smile?
Yes 27%
No 72%

b. Do you use mineral water for home consumption, on a regular basis?
Yes 8%
No 23%
Sometimes 29%
During occasions 25%

FRUIT JUICE
Rio 23%
Frooti 25%
Real 14%
Tang 14%

YOGHURT
Today 19%
Regular curd 61%

3. How many drinks (of your choice) would you have in a day?
2 or less 57%
2 or more 36%

4. What's your favorite drink (aerated)?
Coca Cola 51%
Sprite 12%
Pepsi 8%

5. Do prize schemes in particular drinks make a difference in your choice?
Yes 17%
No 51%
Sometimes 21%

6. Is your choice, by and large, influenced by an advertisement for a particular beverage?
Yes 25%
No 51%
Sometimes 21%

7. If you were to go for a juice, which flavour would you prefer?
Mango 46%
Orange 29%
Grape 10%
Pineapple 10%

THE LUCKY WINNERS
1. Santosh Rajbhandari, Janakpur
2. Ram Kumar Karki, Lohakinthali
3. Amit Rajbhandari, Chabahil
4. Nilesh Sharma, Gabahal Tole
5. Chandanee Amatya, Jyabahal
6. Ashis Tajhya, Pokhara
7. Rajya Dangol, Thamel
8. Sapan Jwalananda, Lalitpur
9.Gyanendra Thakur, Pulchowk Engineering Campus
10. Krishna Katwal, Lalitpur
11. Deepak GC (entry via e-mail)
12. Laxuman Gurung, Kathmandu
13. Prajeet, Kathmandu
14. Parimal Satyal, Baluwatar
15. Aayush Chokhani, Xavier Academy
16. Grishma Shrestha, Kathmandu
17. Supendra Sapkota, Chabahil
18. Anjana Limbu, Singapore
19. Rajeev Dhar Joshi, Thapathali
20. Ram Basnet, Galaxy Public School
21. Basanta Thapa, Samakushi
22. Nilesh, Marco Polo Guest House
23. Roshan Ghising, Kathmandu
24. Deewa Shrestha, Kuleshwor
25. Nirakar K. C, Sanepa
26. Sands, Pulchowk
27. Saurab Rajkarnikar, Thamel

CONGRATULATIONS! The winners were chosen by a lucky draw. Please come and collect your prizes (sponsored by Bottlers Nepal, Akhil Trading Concern Pvt. Ltd., Aqua Minerals Nepal Pvt. Ltd., & Chaudhary Group Nepal) from Himal Media office in Pulchowk. Phone no.: 543333

The winners outside the valley must inform us (via e-mail) who will pick up their prize.


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